Top 5 Photo & Video Apps in Africa: Q3 2024 Performance Overview

In the third quarter of 2024, the performance of Africa's top photo and video applications on the unified platform showcased diverse trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at the top five apps, using data sourced from Sensor Tower.

CapCut - Video Editor by Bytedance Pte. Ltd saw a notable increase in weekly revenue, which rose steadily from approximately $12.6K in early July to around $26.3K by the end of September. Weekly downloads for this app also demonstrated a healthy pattern, peaking at about 720K in mid-July before settling at 696K by the end of the quarter. The weekly active users remained robust, fluctuating slightly but ending the quarter with approximately 4.5M users.

YouTube: Watch, Listen, Stream from Google displayed consistent weekly revenue, starting at $52.8K and climbing to about $61.9K by the end of September. The app's weekly downloads showed a gradual decline over the quarter, beginning at 212K and decreasing to 173K. However, weekly active users maintained an impressive count, increasing from 160.5M to 162.4M.

Instagram experienced a moderate rise in weekly revenue, reaching around $34.1K by the end of the quarter. Downloads started strong at 1.07M, saw a peak of 1.28M in early August, and ended the quarter at 1.03M. The active user base remained stable, slightly increasing from 45.1M to 45.9M.

Snapchat by Snap, Inc. showed fluctuating weekly revenue, peaking at approximately $14.5K in mid-September. Weekly downloads varied, starting at 642K, peaking at 862K in early August, and closing at 619K. The app's weekly active users ended the quarter at around 38.2M, reflecting a slight increase from July.

Lastly, Canva: AI Photo & Video Editor by Canva demonstrated steady weekly revenue, increasing from $37.7K to $41.4K. Downloads saw a significant spike in the final week of September, reaching 324K. The app's active user count rose gradually, ending the quarter with approximately 1.2M users.

These insights reflect the dynamic landscape of photo and video applications in Africa, with varying trends in user engagement and monetization strategies. For more detailed analytics and insights, visit Sensor Tower.